THE BRIEF

Filmed within the creative surroundings of Alserkal Avenue, this fashion film for Cider takes inspiration from the viral Wes Anderson social media video trend. The film embraces the distinctive visual style through symmetrical framing and warm, vintage inspired colour grading. The playful aesthetic complements the collection resulting in striking editorial visuals.

Fast-paced editing, precisely timed to the soundtrack injects energy into the film, whilst seamless transitions maintain a cohesive visual style throughout. By combining nostalgic influences with a sleek fashion narrative, we created an on-trend social film that reflects Cider's bold, chic identity through imaginative and engaging visual storytelling.