Case Study

Adidas

THE BRIEF

We had the exciting opportunity with to work with Adidas on the launch of their Juventus Away Kit.

Drawing from the snow covered peaks of Monte Rosa overlooking Turin, the predominantly white kit features textured grey hoops and iconic Juventus pink accents that reflect the rugged alpine terrain. By pairing the glacial aesthetic inspiration behind the shirt’s design with Dubai’s golden sand and turquoise shoreline, this campaign reimagines the launch of the Juventus 2023/24 Away Kit. Through smooth camera movements and detailed close-up shots showcasing the craftsmanship and design of the jersey. The result is a striking film that celebrates both the heritage of and the performance-driven innovation of Adidas.