Case Study

Nova Athleisure

THE BRIEF

We were thrilled to work with Nova Athleisure to produce their official website video and four social shorts for their social platforms. As fitness fanatics ourselves, the shoot was super exciting for the team as we got to capture Nova Athleisures spring and summer collection. We shot all of the content across a day in a studio with using only natural light.

To showcase the versatility, movement, and craftsmanship of the Nova Athleisure collection, we filmed using the Sony A7S III mounted on a gimbal, allowing us to capture smooth, dynamic motion alongside detailed close-up shots that highlighted the premium materials and finer design elements. By combining fluid camera movement with striking product detail, we created fast-paced, engaging content that reflects the energy of the brand while emphasising the quality and performance of the collection.

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Adidas