THE BRIEF

We had the opportunity to work with What Remains on the release of their new Sandglass Jacket; a statement piece inspired by the shifting grains of sand within an hourglass. To complement its soft off-white palette and reflect the concept behind the design, we chose to shoot at Al Wathba Long Salt Lake; a striking landscape where turquoise waters meet crystalline white salt flats, framed by the surrounding desert.

The dramatic location provided the perfect setting to emphasise the jacket's sculptural silhouette and understated elegance. Through a combination of considered composition and a vast range of camera angles, we created a series of images that brought the creative vision to life. Capturing the timeless essence of the collection whilst showcasing the garment's distinctive design.